Hero Brewing
Hero is a modern beer brand uniting the classic tradition of brewing with the modern city culture. Their audience enjoys the experiment and uniqueness of a brand. It is tailored towards the millennial youth located in the metropolitan cities. It represents the urge for self-expression, hungriness for the unexpected, and love for color. Combining innovative and unexpectedly shaped patterns with bold color and typeface, the new brand identity aims to surprise the audience. The new appeal is tailored to stand out on the shelf as well as in the social media presence.
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